Digital Marketing Executive
Location: UK - Bristol (Hybrid)
Hours: Full-time, Monday - Friday 37.5 hours per week
About Swoop
We are a global community of over 100 adventure travel enthusiasts - ex-guides, avid travellers, and those with an adventurous spirit - spanning five continents. Since 2010, we’ve helped more than 15,000 people experience the trip of a lifetime in Antarctica, Patagonia and the Arctic. Our success is rooted in our intimate knowledge of these incredible regions, our deep care for their preservation, our commitment, as a B Corp, to doing what’s right for people and the planet and, above all, our connectedness as a global team.
About the role
We're looking for a Digital Marketing Executive to help bring the magic of Swoop's destinations to life through engaging email campaigns and inspiring social media content.
This is an exciting opportunity to manage our email marketing campaigns and automated customer journeys, while also helping to bring our organic social media channels to life. From building engaging email campaigns and nurture journeys to creating inspiring social content and analysing performance, you'll play a key role in growing and engaging our audience.
You'll play an important part in inspiring future travellers, sharing incredible stories from Antarctica and Patagonia, and helping turn that initial spark of wanderlust into a trip of a lifetime.
Working closely with our Marketing, Product and Sales teams, you'll have the opportunity to get creative, experiment with new ideas and make a genuine impact on how we connect with our customers.
We're looking for someone who enjoys rolling up their sleeves, is full of ideas and loves the variety of roles where no two days are quite the same. If you're equally happy creating eye-catching content, building an email campaign or exploring the data to see what's working, this could be the perfect next step for you!
Key responsibilities
Email Marketing
Coordinate the end-to-end delivery of email campaigns across segmented audience lists
Build and maintain the pre-enquiry nurture journey including pop-ups, lead magnets, and automated welcome/nurture flows designed to move new subscribers toward a sales-ready lead.
Handle the day-to-day platform administration for Klaviyo, including lists, audiences, flows and raising tech tickets where appropriate .
Working collaboratively with product and content teams to define key content requirements for Swoop Patagonia & Antarctica, and Antarctica Guide email programmes and align on content calendar & cadence.
Plan and deploy campaigns on a weekly cadence across a range of audience segments
Implement and manage an email testing programme to enhance performance outcomes
Keep on top of list health and data hygiene in line with GDPR and best practice
Analyse key performance metrics (open, click, and conversion metrics) and share findings via marketing reporting with key learnings for optimisation.
Social Media Marketing
Plan and coordinate the organic content calendar across current and new platforms
Ideate, plan design and publish platform socially native content for our Swoop Brand social channels
Source and coordinate user-generated content for use across social media and CRM, and liaise with relevant stakeholders through a robust process (e.g. sales and CX) to scope content requirements.
Moderate comments and inbox across social media channels and relay to relevant stakeholders where required
Handle the day-to-day posting, scheduling of the social content calendar
Keep pace with platform trends, algorithm changes, and emerging formats, adjusting tone, format, and content style accordingly
Analyse key performance metrics (i.e. reach, engagement and growth metrics) and share findings via marketing reporting with key learnings for optimisation.
Additional Responsibilities
Provide ad hoc support to the wider marketing team as needed, including absence cover for adjacent channels
Support wider marketing campaigns, initiatives, launches, and events as required
About you
We're looking for a creative, organised and hands-on digital marketer who enjoys bringing ideas to life, connecting with audiences and finding new ways to make campaigns even more effective.
You'll already have hands-on experience in email marketing, be confident building automated email journeys and enjoy using data to understand what's working and where improvements can be made. You'll also have a good understanding of social media and be excited about the opportunity to get involved in both channels.
What you'll bring:
Hands-on email marketing experience (ideally 2+ years), including planning, building, sending and analysing campaigns using an email marketing automation platform.
Proven hands-on experience independently building, managing and optimising automated email workflows, including welcome journeys, nurture campaigns and audience segmentation. You'll understand how to use automation to engage audiences and move potential customers through their journey.
A solid understanding of social media platforms, including how different channels work, what makes engaging content and build brand authority and trust, and best practices.
Strong analytical skills, with the confidence to interpret marketing data, measure campaign performance and identify opportunities to test, optimise and improve results.
Excellent written communication skills, with a flair for creating engaging content and adapting your writing style to different audiences while maintaining a consistent brand voice.
Strong organisational skills and attention to detail, with the ability to juggle multiple campaigns, content calendars and deadlines.
A proactive, collaborative approach, with the confidence to take ownership of your work, share ideas and work closely with colleagues across different teams.
A genuine interest in travel, adventure and sustainability, and enthusiasm for the incredible destinations and experiences Swoop offers.
It would be great if you also have:
Hands-on experience managing organic social media channels, including planning, creating, scheduling and publishing content.
Experience using content creation tools such as Canva and CapCut.
Some knowledge of paid media campaigns and how paid and organic marketing work together, with the ability to provide occasional support when needed.
Experience using Klaviyo, our current email marketing platform, although experience with other platforms is absolutely welcome.
Above all, we're looking for someone curious, creative and happy to roll up their sleeves. Someone who enjoys trying new ideas, learning from the results and making a real difference. You don't need to have done everything, but you'll be enthusiastic about developing your skills and getting stuck into both email and social media marketing.
Employment details
Holiday:
Twenty-five days paid holiday, in addition to your birthday and public holidays
Working Hours:
Full-time, 37.5 hours per week. 9am - 5:30pm, Monday to Friday
Working Arrangements:
Hybrid - A mix of remote work and office time in our Bristol location of at least two days per month, so living in/near Bristol or within a commutable distance would be ideal.
All team members will also be required to join our International Swoop Togetherness Event, held once a year — a chance for the entire global Swoop team to connect in person
Our Bristol Office:
Located in the heart of Berkeley Square, our Bristol office offers a beautiful, central setting with plenty of perks. You’ll have access to a mini gym, lovely breakout areas, and a variety of inspiring workspaces throughout the building — perfect for collaborating, meeting colleagues, or simply enjoying a change of scenery. It’s a space designed to balance focus with creativity and connection.
Benefits Include:
Annual international Swoop Togetherness event
Birthday leave
Paid volunteer leave
Access to a self-learning and development platform
Employee Assistance Programme (EAP)
Cycle to Work scheme
A supportive, globally connected culture at a certified B Corp where balance, wellbeing and belonging matter
Remote and flexible working options
Plus other great benefits and perks
How to apply
If you feel you’ve got what it takes, please apply now.
Once you have applied, you will receive a Swoop application form, which must be completed and for your application to be considered.
Supporting you to be yourself
Swoop is committed to creating a diverse environment and is proud to be an equal opportunity employer for all Swoopers all over the world. All qualified applicants will receive consideration for employment without regard to race, colour, religion, identity or expression, sexual orientation, national origin, disability, age, or veteran status. We support Swoopers to feel they can be absolutely themselves, because only then we will get the best out of each other.