Digital Optimisation Lead
Location: UK - Remote/Hybrid
Hours: Full Time
About Swoop
We are a global community of over 100 adventure travel enthusiasts - ex-guides, avid travellers, and those with an adventurous spirit - spanning five continents. Since 2010, we’ve helped more than 15,000 people experience the trip of a lifetime in Antarctica, Patagonia and the Arctic. Our success is rooted in our intimate knowledge of these incredible regions, our deep care for their preservation, our commitment, as a B Corp, to doing what’s right for people and the planet and, above all, our connectedness as a global team.
About the role
Our website is one of Swoop's most important commercial assets, helping thousands of travellers discover and book life-changing adventures to Antarctica and Patagonia.
We're looking for a commercially-minded Digital Optimisation Lead to take ownership of our website's performance, ensuring it continually evolves to generate more qualified enquiries, improve conversion rates and deliver measurable commercial growth.
This is a strategic yet hands-on role where you'll shape and deliver our website optimisation roadmap, working closely with Marketing, Product, Technology and Sales. Using customer insight, analytics and experimentation, you'll identify opportunities to improve the customer journey, prioritise enhancements and ensure every change delivers value for both our customers and the business.
If you enjoy combining commercial thinking with data-driven decision making and love turning insights into measurable improvements, we'd love to hear from you.
What success look like
In this role you'll have the opportunity to make a measurable impact on one of Swoop's most important commercial channels. Success will be measured through improvements in website conversion, qualified enquiry generation, customer engagement and the delivery of a prioritised optimisation roadmap that drives real commercial results.
Key responsibilities
Own and deliver Swoop's website optimisation strategy, aligning activity with commercial objectives and business priorities
Identify opportunities to improve website performance, lead generation and conversion through customer insight, analytics and experimentation
Develop and manage a prioritised optimisation roadmap, balancing customer value with commercial impact
Analyse customer journeys to identify friction points and opportunities for improvement
Lead website optimisation initiatives including landing pages, enquiry journeys, forms and conversion pathways
Work closely with Product Design and Technology teams to implement and evaluate A/B tests and optimisation experiments
Partner with Marketing to maximise the effectiveness of website traffic and improve lead quality
Monitor website performance, reporting on KPIs including conversion, enquiry volume, engagement and lead quality
Build dashboards and reporting frameworks that translate data into actionable commercial recommendations
Champion a culture of continuous improvement, experimentation and evidence-based decision making across the business
About you
Essential Experience:
Proven experience (typically 5+ years) leading website optimisation or Conversion Rate Optimisation (CRO) programmes within a digital, ecommerce or lead generation business
Strong understanding of customer journey optimisation and improving website conversion performance
Experience using Google Analytics 4 (GA4) and customer behaviour analytics tools to identify optimisation opportunities
Experience designing, implementing and analysing A/B tests and experimentation programmes
Commercially minded, with a strong focus on measurable business outcomes and return on investment
Confident prioritising multiple initiatives based on customer value, commercial impact and business priorities
Excellent stakeholder management skills with the ability to influence and collaborate across Marketing, Product, Technology and Commercial teams
Comfortable working autonomously and taking ownership of complex cross-functional projects
Desirable:
You're naturally curious and enjoy solving problems using data and customer insight
You enjoy balancing strategic thinking with hands-on delivery
You're passionate about continuous improvement and always looking for opportunities to optimise performance
You communicate confidently with both technical and non-technical stakeholders
You thrive in collaborative environments where influence is more important than hierarchy
You're commercially driven and motivated by seeing measurable improvements in customer experience and business performance
Experience within travel, ecommerce, marketplaces or premium consumer brands would be advantageous
Experience supporting website migrations, redevelopment projects or digital transformation initiatives would be beneficial
Exposure to AI-powered optimisation, personalisation or experimentation tools would be an advantage
Experience working within the UK market would be advantageous
Employment details
Holiday:
Twenty-five days paid holiday, in addition to your birthday and public holidays
Working Hours:Full-time:
37.5 hours per week
Monday to Friday, 9am - 5:30pm.
Working Arrangements:
Primarily remote, with a visit to our Bristol office approximately once every two weeks for collaboration, planning and team connection. This approach offers the flexibility of remote working while ensuring regular face-to-face time with colleagues.
Swoop will reimburse reasonable travel expenses incurred when attending our Bristol office for these required visits.
Our Bristol Office:
Located in the heart of Berkeley Square, our Bristol office offers a beautiful, central setting with plenty of perks. You’ll have access to a mini gym, lovely breakout areas, and a variety of inspiring workspaces throughout the building — perfect for collaborating, meeting colleagues, or simply enjoying a change of scenery. It’s a space designed to balance focus with creativity and connection.
All team members will also be required to join our International Togetherness event, held once a year — a chance for the entire global Swoop team to connect in person.
Benefits Include:
A supportive, globally connected culture at a certified B Corp where balance, wellbeing and belonging matter
Remote and flexible working options
Monthly company bonus scheme
Annual international Swoop Togetherness event
Annual familiarisation trip to one of our destinations (where applicable)
Birthday leave
Paid volunteer leave
Access to a self-learning and development platform
Employee Assistance Programme (EAP)
Cycle to Work scheme
Plus other great benefits and perks
How to apply
If you feel you’ve got what it takes, please do click apply now. The closing date is Sunday 2nd August 2026.
Once you have applied, you will receive a Swoop application form, which must be completed and submitted by Tuesday 4th August 2026 in order for your application to be considered.
Supporting you to be yourself
Swoop is committed to creating a diverse environment and is proud to be an equal opportunity employer for all Swoopers all over the world. All qualified applicants will receive consideration for employment without regard to race, colour, religion, identity or expression, sexual orientation, national origin, disability, age, or veteran status. We support Swoopers to feel they can be absolutely themselves, because only then will we get the best out of each other.